Akinyemi Oluwasegun Omotayo, popularly known as Asherkine or Street Santa, is a content creator and, most importantly, a philanthropist.

I termed this topic “A Case Study of Intentional Philanthropy" due to several reasons. Asherkine is not just someone whose content entertains, but rather it is a huge source of inspiration for budding youths who have the urge to delve into content creation.

Having taken time to study Asherkine’s content closely, one thing stands out for me, and it is his excitement at putting smiles on the faces of random individuals. He does this effortlessly, almost forgetting that he is being recorded.

Since the beginning of the year, Asherkine has successfully helped people from various walks of life, ranging from pepper sellers to hawkers, to struggling traders, to drivers, and a host of others. He has made sure to intentionally endear himself to Nigerians, who barely care about his content being funny or having sounds that could compel one to laugh.

How did he manage to endear himself to the public? Nigeria is in a state of dwindling economic situation, which has affected the poor, the averagee,e and the rich. It has got so bad to the extent that celebrities’ direct messages are filled with requests from Nigerians who need financial help. Should we even delve into the hike in fuel prices, foodstuffs, or even tertiary institution school fees? I don't think this article would be willing to deviate from the topic.

According to various background reports from various sites, it is believed that Asherkine has always been eager to put smiles on the faces of individuals, and this has greatly inspired his content. Permit me to say that his content is not just content but content that makes people content.

Many people might argue that Asherkine does his content for the monetization benefits, but watching closely, he is nowhere close to some Tiktokers, whose content is hardly educated but rather brews thrash, as is the case in Nigeria. Rubbish can quickly make it to the limelight.

Many brands in Nigeria have used Asehrkine’s Philanthropy to their advantage. This is evident in the way he picks up some particular products and raises them to the camera during his philanthropic content. Some of such brands which he has promoted through his content are,

Indomie, Amstel Malta, Lush Hair, and Itel. These brands already have the publicity they need, but as long as it is not bad publicity, it should never end, hence the infuse of their products into Asehrkine's content.

Studying Asherkine closely, he has not just only mastered the art of creating content but rather crafted a niche for himself, which is philanthropic content. Recall that he recently took his content to another level by building a public borehole for a community in Jos, Plateau State. This singular action increased his fans and made Nigerians begin to throw questions at the government.

The Nigerian Voice celebrates Asherkine today and beseeches content creators to embrace the act of intentional Philanthropy.