It is always a common language in the local parlance that 'man must wack' which means that 'man must eat something.'

This could best explain why Lizzy Anjorin turned into a big time hustler when she showed her new movie 'Kofo Tinubu' at LTV 8, Ikeja, Lagos on Monday, August 20, 2012.

One marketing strategy employed by this Business Administration graduate of Olabisi Onabanjo University, Ago Iwoye, Ogun State was to do direct marketing.

Lizzy was severally spotted at LTV 8 luring those coming into the TV house's gate to come watch her movie. She even went further by enticing them with the offer to snap with them for free.

Like a love charm, this strategy worked and it made the hall dedicated for showing her movie to witness massive turn out. Even her jeep was not spared in the marketing strategy as she covered her car with posters of the movie.

Who says her Business Administration study cannot be applied in her movies' sales? Lizzy can excel in film marketing and as well take over from the likes of Corporate Pictures, High Waves Video Marts and other top marketers.

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