It was with utmost surprise on Thursday, April 5, 2012 when promising R&B singer, Praise Adejo otherwise known as Praiz was unveiled as the new face of Nigeria telecommunication company,Etisalat Nigeria in an event at the Eko Hotel & Suites, Victoria Island Lagos.

It was a surprise because before now rumours was rife that Etisalat Nigeria had been rooting for either Wizkid,Wande Coal or Ice Prince to be the new Ambassador of the telecom company.

They were the telecom company's first choice owning to their popularity among the youth. But the story changed few weeks back when it was gathered that the Board of Directors at Etisalat has lost interest in these more popular artistes and was now planning to sign a deal with Praiz.

Since that deal, the story has gone to town that it was indeed,Steve Babaeko,the CEO of X3M Music who also doubles as the Business/Creative Director at 141 Worldwide, a creative company that has Etisalat Nigeria as its client was in the fore-front of the deal, and made sure he knocked out Wizkid,Wande, and Ice Prince to favour his own artiste,Praiz.

Those who reveal the story say Praiz is signed on to his music label X3M Music.

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MTN Project Fame Winner, Praiz Brands Telecoms Rival, Etisalat.