This year, Gulder Ultimate Search will take place in Usaka Forest, Obot Akara local government area of Akwa Ibom state.

The 12 contestants for this year's Gulder Ultimate Search paid a courtesy visit to the newly constructed Akwa Ibom state government house, just before their entry into the rugged and swampy terrain of Usaka to search for the 10th Symbol. The searchers were received by the state's executive governor, Barr. Godswill Akpabio. Also on hand to receive the Gulder Ultimate Search contestants were the Deputy Governor, Barr. Valerie Ebe, the state's Head of Service, Commissioners, Special Advisers, among others.

Barr. Akpabio thanked the management of Nigerian Breweries Plc. for the decision to stage Gulder Ultimate Search again in the Usaka jungle of Akwa Ibom state. He said: “This is the first time that Gulder Ultimate Search will be held in the same location for a second consecutive year. This is an uncommon decision brought about by some of the logistics Akwa Ibom put in place as an uncommon host. I am sure you will have an uncommon experience this time around and you will also go home with uncommon memories of Akwa Ibom State.”

The executive governor pledged that the State's security apparatuses would be deployed to ensure a hitch-free Gulder Ultimate Search 10 experience, just like the previous edition.

Addressing some of the contestants, he congratulated Mary and Martha Adeboye on being the first set of identical twins to participate on Gulder Ultimate Search. He jocularly inquired if the money would be shared between them if either of them emerges as the Ultimate Champion. Neither twin was willing to share and this elicited laughter from the Akwa Ibom State council chambers.

The daily highlights of Gulder Ultimate Search will be broadcast on national terrestrial and satellite TV stations from October 4 to October 31, 2013.